M7 Group to broadcast esportsTV channel in multiple European markets


  • MTG signs agreement with M7 Group, one of Europe’s largest satellite and IPTV operators
  • ESL’s esportsTV channel to be available in the Nordics, the Baltics, the Netherlands, Belgium, the Czech Republic and Slovakia
  • Next up is live coverage of ESL One New York in October, the East’s Coast’s largest and most anticipated esports event

MTG and M7 Group have concluded an agreement to make ESL’s esportsTV channel available in HD quality from 27 September on M7 Group’s satellite TV platforms in the Netherlands (Canal Digitaal), Belgium (TV Vlaanderen), the Czech Republic and Slovakia (Skylink), with more platforms to follow. esportsTV was launched in May 2016 as the world’s first 24/7 dedicated esports channel, and is already available on MTG’s Nordic and Baltic Viasat satellite platforms, and through third party distributors including Telenor, Com Hem, Telia and Waoo.

The channel is operated by MTG-owned ESL, the world’s leading esports company and the brand behind the most popular esports competitions and live mega events in the ESL One, Intel® Extreme Masters and Pro League series. esportsTV brings viewers thousands of hours of live content, featuring the leading esports stars and teams and coverage of the leading professional esports leagues and international tournaments. The content line-up includes ESL’s professional circuits, which generate hundreds of millions of views online every year on platforms such as Twitch, Azubu, Hitbox and Yahoo. Find out more at www.eslgaming.com.

Jørgen Madsen Lindemann, President and CEO, MTG: “Esports is the world’s fastest growing professional sport and is expected to engage more than 250 million people already this year. It is also a hugely popular entertainment format that is pulling in massive online viewing and attracting big stadium audiences around the world, and esportsTV will raise awareness levels even further.”

Bill Wijdeveld, VP of Business Development, M7 Group: “We are very excited to have an agreement with MTG that allows us to offer esportsTV with content from the largest and most important tournaments around the world. Moreover, the launch of esportsTV fits very well with our strategy to broaden our content portfolio and thereby address new and under-served audiences.”

Arnd Benninghoff, CEO, MTGx “There is so much great content to share and this new partnership with M7 Group will bring the excitement of esports to even more TV homes and devices. The channel is attracting interest from everywhere and provides viewers with 24/7 access to esports coverage from around the world.”

The agreement also includes the possibility for MTG to deliver the channel to other third-party distributors through the same satellite feed, increasing the technical penetration of esportsTV in Europe.

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Sky has invested €4 million in Molotov, an over-the-top video platform in France that distributes free and pay TV channels and content to consumers via a freemium model. This investment is part of a larger Molotov financing round and is the latest in a series of Sky investments in innovative start-up companies.

Molotov was founded in 2014 by JeanDavid Blanc (founder of AlloCiné), Pierre Lescure (founder of Canal+ and President of the Cannes Film Festival) and Jean-Marc Denoual (former senior executive at TF1 Group). Molotov’s ambition is to become a leading OTT aggregator and distributor of TV content for consumers. Molotov also provides a new distribution platform for TV channels and content owners. The company launched its first publicly available service in July 2016.

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BBC weekly audience in Africa rises to a record 111 million

The BBC now reaches 111 million people across all media platforms in Africa via the BBC World Service, the BBC World News TV channel and bbc.com as well as the international development charity BBC Media Action.

The BBC provides content in Arabic, English, French, Hausa, Kinyarwanda/Kirundi, Somali and Swahili across the continent and to diaspora audiences around the world. African audiences make up the largest share of the BBC’s global audience for its news services which currently reaches 320 million people.

The dedicated BBC Africa hub, which delivers content for sub-Saharan Africa and diaspora audiences, brings news and features in inventive, accessible ways such as via the daily Africa live page and bbcafrica.com as well as regular TV and radio bulletins and programmes. In addition the BBC reaches a new online audience via many social media outlets and mobile platforms, creating clickable and shareable content delivered by its reporters across Africa. These include Twitter, Facebook, Google +,Instagram, Soundcloud and YouTube.

Tim Pemberton, BBC Africa Executive Editor says: “We are committed to Africa and the African audience and are proud of the array of talented broadcasters that we have working for BBC Africa. We are dedicated to the impartiality that makes us stand out from other broadcasters and it is wonderful to see the audience responding to this. The continent has a new, young, switched on generation and the BBC will continue to be at the heart of new media and digital innovation.”

There have been notable increases in audience numbers for the BBC’s African language services in the past year. The biggest has been for BBC Hausa which now reaches a weekly audience of 23.3 million – an increase of 5.2 million from last year.

The new BBC’s Global Audience Measure of two African countries also show impressive new figures. In Uganda, 1 in 5 adults (15 and older) consume BBC content each week – this is an 11% rise in the percentage of the population reached by the BBC on a weekly basis. In Sierra Leone, the BBC World Service Group reaches 65 percent of the population.

2016 global weekly audience figures for the BBC Africa hub on all platforms:
BBC Afrique – 14.8 million
BBC Great Lakes (Kinyarwanda/Kirundi) – 3.2 million
BBC Hausa – 23.3 million
BBC Somali – 3.6 million
BBC Swahili – 17.2 million

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